Privacy

The short version

We measure traffic with Google Analytics. The Google tag loads on every visit, but until you accept it runs in a cookieless mode: it sets no cookies, stores nothing on your device, and cannot recognize you from one visit to the next. Accepting permits cookies so repeat visits can be counted as one person rather than several. Advertising stays switched off either way.

What we process

• Server logs. Our hosting infrastructure records standard access details such as IP address, requested page, timestamp, and user agent, for security and operations. Logs rotate on a normal retention schedule.
• Email. If you write to us, we keep the correspondence for as long as the conversation is useful. We do not add you to a marketing list.
• Site analytics. Google Analytics receives the page path without query strings, the page title, browser and device information, an approximate location that Google derives from the network request, and ordinary engagement measurements. Until you accept, these arrive with no cookie and no identifier stored on your device, so they cannot be linked into a profile of you across visits.
• Excluded data. We do not configure page views to send query strings, form values, API keys, advertising identifiers, or payment details.

Cookieless until you accept

Analytics storage is denied by default. In that state Google Analytics still reports that a page was viewed, but without the cookies that would let it recognize a returning visitor. If you accept, it may set cookies named _ga and _ga_*. Google Signals, advertising storage, advertising user data, and ad personalization remain disabled in both states.

Google explains how it handles Analytics data in its Privacy Policy.

How we use what we collect

We use this data for one purpose: understanding in aggregate how people find and use this website, so we can improve it. We do not sell it, we do not trade it, and we do not use it for advertising, remarketing, or building audiences.

One point deserves precision rather than a broader claim than we can honestly make. Google Analytics is a Google product, so the measurements above are sent to Google and processed by Google on our behalf, under Google's terms, as our processor. Google is the only third party that receives this data. We do not pass it to anyone else, and no advertising network receives it from us.

Changing your choice

Use the Privacy choices button, which stays available in the corner of every page. Declining returns measurement to the cookieless mode described above and removes this website's Analytics cookies where the browser permits it. Your choice is remembered for six months, after which we ask again. Clearing your browser storage also resets it.

Your rights

If you are in the EU, the UK, or another jurisdiction with data-protection rights, you can ask what we hold about you, request correction, object to processing, withdraw consent, or request deletion by writing to info@swissknifeseo.com.

Changes

If the analytics configuration or any other data processing changes materially, this page and the date below will be updated.

Last updated: July 21, 2026.